【外贸增长学院】第15期 !聊城站!解锁独立站+社媒获客营销新出路[College of foreign trade growth] issue 15! Liaocheng railway station! Unlock the new outlet of independent station + social media customer acquisition marketing


发布时间:

2021-11-03

2021年11月2日,第十五期如火如荼的全球搜【外贸增长学院】——独立站+社媒实战分享会在聊城站隆重举行。现今疫情下,外贸B2B如何使用独立站、Google、YouTube、Facebook等开发出一条高性价比的营销获客新出路变得尤为重要。聊城鸿远国际贸易综合服务有限公司特邀请到了全球搜上海分公司CTO罗柱讲师,结合10多年搜索引擎优化经验,为聊城当地的外贸企业分享解答如何打造独立站,揭晓高转化秘

    2021年11月2日,第十五期如火如荼的全球搜【外贸增长学院】——独立站+社媒实战分享会在聊城站隆重举行。现今疫情下,外贸B2B如何使用独立站、Google、YouTube、Facebook等开发出一条高性价比的营销获客新出路变得尤为重要。聊城鸿远国际贸易综合服务有限公司特邀请到了全球搜上海分公司CTO罗柱讲师,结合10多年搜索引擎优化经验,为聊城当地的外贸企业分享解答如何打造独立站,揭晓高转化秘籍!

聊城鸿远国际贸易综合服务有限公司总经理侯敏做开场致辞。她首先对前来现场学习的外贸企业家及罗柱讲师表示热烈欢迎并指出,在全球疫情的背景下,数字营销登上舞台,流量成为商业成功的必需品。公域流量只能依山吃山,限制多、渠道窄,如何搭建属于自己的私域流量圈地为王,早已成为外贸企业关注的热点。最后,侯总希望今天的获客分享会可以取得圆满成功。

罗柱讲师分享道:时代给予了我们最好的机遇,无论何种营销渠道的选择,最重要的是能把握趋势,落地企业现有的发展水平,将能做到的事发挥极致,就是一种突破。Google作为全球第一大搜索引擎,在海外市场具有极高的影响力,将Google流量导入独立站,为独立站持续引流,是目前中国出海卖家能做好的、且最具有实践意义的推广方式!

除此之外,海外社交媒体的兴起同样给卖家提供了一场前所未有的红利,尽管B2B性质的外贸企业在受众群体方面没有B2C广泛,但通过社交轨迹的跟踪依然能为B2B找到精准的客户群体,且在客户转化效果方面的优势比较突出。

罗柱讲师介绍通过建立符合Google算法的网站、符合用户体验的独立站,可以打造外贸企业私域流量池,并聚合最广泛的一手流量,降低对B2B平台的依赖,实现各自品牌的价值,且长久稳定易于维护。并总结了一套最具潜力的线上获客方案:独立站+SEO+SEM+SNS,以1为支点,创收N+流量。

这样干货满满的获客分享会,一节内容受益匪浅,聊城站现场100+外贸企业家们齐聚一堂,共同学习。会议的整个现场,知识与趣味其乐融融,到场的外贸企业家们,个个龙马精神,渴望在外贸营销上寻到新的解药良方、增加有效的外贸知识储备。虽然只有短短的一个下午,但是丝毫没有阻挡外贸企业家们对于谷歌出海营销的兴趣,都在耐心聆听行业趋势分析,记录独立站运营干货知识,了解社交媒体出海的方法技巧,并与讲师进行互动交流。

在未来,全球搜将不断通过技术创新、产品升级、服务优化,以丰满的战略思维,为外贸企业提供更多的业务机遇,以优质功能及服务帮助他们抓住新风口的红利,以科技创新为外贸企业在谷歌追梦道路上保驾护航!

On November 2, 2021, the 15th global search [foreign trade growth Institute] - independent station + social media actual combat sharing meeting was grandly held in Liaocheng station. Under the current epidemic situation, it is particularly important for foreign trade B2B to use independent stations, Google, youtube, Facebook, etc. to develop a new way of marketing and customer acquisition with high cost performance. Liaocheng Hongyuan international trade comprehensive service Co., Ltd. specially invited Luo Zhu, CTO of global search Shanghai Branch. Combined with more than 10 years of search engine optimization experience, he shared answers for local foreign trade enterprises in Liaocheng on how to build an independent station and uncover Xiaogao's transformation secrets!
Hou min, general manager of Liaocheng Hongyuan international trade comprehensive service Co., Ltd., made an opening speech. She first extended a warm welcome to foreign trade entrepreneurs and Luo Zhu lecturers who came to study on site, and pointed out that in the context of the global epidemic, digital marketing stepped onto the stage, and traffic has become a necessity for business success. Public domain traffic can only eat mountains, with many restrictions and narrow channels. How to build their own private domain traffic enclosure has long become a hot spot for foreign trade enterprises. Finally, President Hou hopes that today's guest sharing meeting can be a complete success.
Lecturer Luo Zhu shared: the times has given us the best opportunity. No matter what kind of marketing channel we choose, the most important thing is to grasp the trend, land on the existing development level of the enterprise, and give full play to what we can do, which is a breakthrough. As the world's largest search engine, Google has a very high influence in the overseas market. Introducing Google traffic into independent stations and continuously draining independent stations is the most practical promotion method that Chinese overseas sellers can do well at present!
In addition, the rise of overseas social media also provides sellers with an unprecedented dividend. Although B2B foreign trade enterprises do not have a wide range of audience groups, they can still find accurate customer groups for B2B through the tracking of social trajectory, and have outstanding advantages in customer transformation effect.
Lecturer Luo Zhu introduced that by establishing a website in line with Google algorithm and an independent station in line with user experience, we can create a private domain traffic pool for foreign trade enterprises, aggregate the most extensive first-hand traffic, reduce dependence on B2B platform, realize the value of their respective brands, and be stable and easy to maintain for a long time. It also summarizes a set of the most potential online customer acquisition scheme: independent station + seo + SEM + SNS, taking 1 as the fulcrum to generate revenue n + traffic.
In this way, a section of the sharing meeting with full dry goods benefited a lot. 100 + foreign trade entrepreneurs gathered at Liaocheng station to learn together. The whole scene of the meeting was full of knowledge and interest. All foreign trade entrepreneurs present were eager to find new antidotes in foreign trade marketing and increase effective foreign trade knowledge reserves. Although it was only a short afternoon, it did not stop the foreign trade entrepreneurs' interest in Google's sea marketing. They were patiently listening to the industry trend analysis, recording the dry goods knowledge of independent station operation, understanding the methods and skills of social media sea, and interacting with lecturers.

 

In the future, global search will continue to provide more business opportunities for foreign trade enterprises through technological innovation, product upgrading and service optimization, with rich strategic thinking, help them seize the dividends of new outlets with high-quality functions and services, and escort foreign trade enterprises on the road of Google dream pursuit with scientific and technological innovation!

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