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《民营企业服务之声》外贸出口助力企业腾飞 "The Voice of Private Enterprise Service" Foreign Trade Exports Help Enterprises Take Off
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《民营企业服务之声》外贸出口助力企业腾飞 "The Voice of Private Enterprise Service" Foreign Trade Exports Help Enterprises Take Off

【摘要】:
(导语)国际贸易是指跨越国境的货品和服务交易,一般由进口贸易和出口贸易所组成,因此也可称之为进出口贸易、对外贸易,国际贸易与国内投资、消费一起,成为中国经济增长点的三驾马车。随着我国社会主义市场经济的完善和发展,我国的涉外经济与贸易活动更加活跃,只有正确贯彻我国对外贸易的方针政策,了解并掌握国际贸易实务,才能促进企业新旧动能转换,助力企业腾飞。主持人:听众朋友大家好,欢迎收听FM96.8聊城综合广
(导语)国际贸易是指跨越国境的货品和服务交易,一般由进口贸易和出口贸易所组成,因此也可称之为进出口贸易、对外贸易,国际贸易与国内投资、消费一起,成为中国经济增长点的三驾马车。随着我国社会主义市场经济的完善和发展,我国的涉外经济与贸易活动更加活跃,只有正确贯彻我国对外贸易的方针政策,了解并掌握国际贸易实务,才能促进企业新旧动能转换,助力企业腾飞。
主持人:听众朋友大家好,欢迎收听FM96.8聊城综合广播968帮帮忙周三10:05-10:30特别节目《民营企业服务之声》,今天节目中主要和朋友们一起聊聊外贸出口的有关话题,在直播中听众朋友可以随时拨打电话8968968、8968968进行咨询,今天节目中请到的嘉宾是聊城鸿远国际贸易服务有限公司总经理侯敏,侯总您好!下面请您先做一下介绍:
侯总:各位听众朋友、主持人上午好,聊城鸿远国际贸易服务有限公司成立于2004年,总部坐落于聊城市东昌府区中科创新园,是一家集市场采购贸易、国际货运代理、进出口咨询、国内外展会组展、国际认证、国际商标、跨境电商培训、人才孵化等业务为一体的现代化、综合性的外贸服务企业,通俗的说是外贸“4S”店。2018年,由山东省商务厅、山东省财政厅、山东省税务局、山东省口岸办、济南海关等多部门共同认定的“外贸综合服务企业”。鸿远国际贸易是入驻聊城市中小企业服务中心的外贸服务机构,为聊城市中小企业提供外贸整体解决方案。聊城鸿远秉承“客户第一”的企业文化理念,依托强大的资源优势、管理优势、人才优势、技术优势和网络优势,通过塑造服务品牌和创新运营模式,发展外贸综合服务新业态,惠及广大进出口企业,为聊城地区外贸更好的发展而不懈奋斗!
主持人:侯总,请您介绍一下做外贸需要什么资质?做外贸有什么有利条件?
侯总:做外贸首先要取得进出口资质,在商务和投资促进局、海关、电子口岸等多部门进行备案,可以自行办理,也可以选择代理机构。
做外贸的有利条件:
一是面对现在国内市场饱和,各企业都处在转型升级的关键时期,国际市场潜力较大,许多发展中国家都投入到基础建设中,现在处在全球买全球卖的阶段,越来越多的企业开展了国际贸易业务。
二是每个出口的产品都有对应的商品编码,有很多编码对应的都有退税,使国内产品以不含税成本进入国际市场,与国外产品在同等条件下进行竞争,增强了产品的竞争力,扩大出口创汇,这是国家引领企业走出去。如果大家想查阅自己产品的商品编码,可以联系我们。
主持人:那怎样开展国际贸易呢?
侯总:外贸并没有大家想象的那么难,实际就是把货物卖给国外客户的交易。对初创型企业来说,痛点就是没有客户,不了解市场,需要第一桶金的认可!所以通过多年服务客户的经验,我简单跟大家聊聊国际贸易的开展。
一是要建立独立网站,做谷歌推广。需要一个符合国外客户浏览习惯和体现自己特点的英语、西班牙语、德语、葡萄牙语、俄语等多种语言兼容的独立网站。
二是要主动出击开发客户。利用大数据分析了解产品的国外市场行情以及目前国内自行产品的出口行情,使用主动出击的方式开发国外客户。
三是国内外参展。为积极应对当前国际经济环境变化,对外贸发展带来的新挑战和新机遇,引导企业大力开拓多元化国际市场,进一步优化国际市场布局,山东省商务厅制订了境外百展市场开拓计划,可以参加产品对应市场的展会。百展计划分为A类展会、B类展会和C类展会,政府大力支持企业走出去发展,对于不同类别的展会政府给予展会补贴,A类展会补贴90%,B类展会补贴80%,C类展会补贴50%以上,借助政府给予的补贴政策,大力拓展海外市场。
四是利用电商平台开展对外贸易。电商平台既有B2B大批量采购的,像阿里巴巴、中国制造等,又有B2C小规模采购的跨境电商平台eBay、亚马逊等,只有通过不断的平台数据沉淀,B2C小规模采购平台的客户也可以培养为大客户。
五是 利用多媒体、自媒体进行宣传。国外的多媒体自媒体有Facebook、Twitter,类似于咱们中国的微信、抖音、快手。
主持人:侯总,请您介绍一下进出口业务的流程?民营企业在外贸进出口方面应该注意的事项有哪些?
侯总:进出口一般流程为:买家询价,协商一致后签订合同;收取外汇,生产备货;联系货代,租船订舱;安排物流,货物进仓;制作报关资料,委托报关;货物开船后,给国外客户制作目的港清关单据,开具增值税发票,办理退税。
外贸注意事项:
1.订舱:
 订舱时间:一般在发货之前一周订舱
 截单时间:,就是在这个时间之前务必把提单信息确认好,注意美国欧洲国家截单时间早。
 截港时间:一般在开船日期的前2天,在这个时间之前送货到场站。
  截关时间:一般在开船日期的前1-2天,一般为最晚报关时间。
2.商检:(是否商检取决于产品商检编码海关的监管条件)
   时间:在发货前准备商检+船期前的4天左右做好商检。
   数据:大于或者等于报关数据。 
3.报关注意事项
报关的基本条件:  运抵报告 +仓单
运抵报告---是货物运到场站之后,船公司发送货物集港的信息,一般在开船前的1-2天有这个运抵报告  
舱单---货代负责提交舱单信息,一般在船开前3天。
报关如实申报,重量和货值允许误差在5%范围之内。
报关品名,成交单位,增值税发票保持一致,报关货源地保持和增值税开票人所在地一致 
报关委托注意事项:报关之前提前与海关关区签约,提前发起报关委托。
年报注意事项:所有有进出口权的企业在每年的6月30日前进行网上申报海关年报,过期导致无法办理进出口报关业务。
公司信息变更注意事项:如果公司营业执照的公司名称、地址、法人等信息变更,请在自变更之日起30个工作日内要完成对外贸易备案登记表、海关信息的变更。
4.外汇和退税注意事项:所收外汇和报关金额允许有5%的误差;增值税发票开票品名,成交单位,产品规格,保持和报关单一致。 
主持人:中美贸易摩擦对国际贸易有什么影响?
侯总:美国有贸易保护主义和经济民族主义的传统,在2018年1月,特朗普政府宣布对进口大型洗衣机和光伏产品分别采取为期4年和3年的全球保障措施,并分别征收最高税率达30%和50%的关税,贸易摩擦正式拉开帷幕。同年3月22日,特朗普政府宣布“因知识产权侵权问题对中国商品征收500亿美元关税,并实施投资限制”,再次升级了贸易战。对于美国征收的高额关税,中国的出口商对美贸易“望而却步”。2019年6月28日,习近平主席与特朗普在日本大阪召开的G20峰会上进行会晤,中美经贸有所缓和,但外贸拓展的危机不容忽视。
主持人:外贸企业又该怎样应对呢?
侯总:在中美贸易关系紧张的情形下,一带一路沿线国家出口数据亮眼 。一带一路沿线共65个国家,中国制造是很多国家的刚需。
据海关统计显示,一季度我国与“一带一路”沿线国家外贸进出口2万亿元,同比增长7.8%,比重提升1.1个百分点,从月度数据来看,3月份外贸数据也非常的亮眼,超预期。三月份,我国外贸进出口2.46万亿元,增长9.6%,有力拉动了一季度外贸整体增速的回升。其中出口是1.34万亿元,大幅度增长了21.3%,4月12日,海关总署公布数据,今年一季度我国外贸进出口总值是7.01万亿元人民币,比去年同期增长了3.7%。其中,出口3.77万亿元,增长6.7%,进口3.24万亿元,增长0.3%,贸易顺差有所扩大。 所以外贸企业应着力于一带一路沿线国家进出口业务的拓展。
国家为促进中非经贸合作,于2019年6月27日至29日在湖南长沙举办了第一届中非经贸博览会,这是落实中非合作产业促进、设施联通、贸易便利、绿色发展、能力建设、健康卫生、人文交流、和平安全的“八大行动”重要举措,搭建了中非经贸合作的新平台。博览会期间,一批实实在在的经贸成果落地,签署了84项合作文件,包括政府间合作协议、投资协议、商务合同、基础设施、农业、制造业、航空、旅游等领域,总额208亿美元。
主持人:对一带一路沿线国家货物怎样运输较为便利?
侯总:国家开通的中欧班列带来新机遇,山东省已有济南、青岛、淄博、潍坊、威海、滨州、临清等9个地市开通中欧班列。竞驰在丝绸之路的“钢铁巨龙”,拉近了山东与“一带一路”沿线国家和地区的距离,企业业务也得到不断拓展。自从济南开通中欧班列以来,进出口产品又多了一条物流渠道,越来越便利。”济南海关在推动推进“一带一路”沿线大通关合作、促进贸易便利化、打造对外开放新高地方面推出了一系列改革举措。
一带一路沿线国家是外贸进出口企业深度发展的领域,一定要紧跟国家经济的步伐,扩大自身进出口数额。
主持人:侯总,公司服务外贸企业十五年了,对于外贸出口有什么经验技巧?
侯总:与国外客户谈单是有一定的技巧,怎样在同行业中突出自我呢?要做到人无我有,人有我优。突出产品优势,用原来量变过渡为质变,通俗说就是“售卖服务”。
    外贸成交方式有电汇、信用证、赊销等,很多客户不懂信用证,觉得麻烦就让国外客户更改成交方式甚至会失去订单,但在国外,能开出信用证的客户都是优质客户,且订单数额较大,信用证可以代理交单,就是把信用证交给代理机构进行制单交单。 
原产地证明书,又称作产地证,与中国签有协定的国家享受关税减免政策,是国外客户清关的单据之一。一般可由海关签发,或贸促会签发。
对于咱们出口商而言,要建立国际品牌意识,商标知名度越高,其商品的市场竞争力就越强。
现在越来越多的国外客户需要国际认证,什么是国际认证?国际认证是通过对认证对象提供一系列标准审核是否达到国际标准并核发证书,甚至有国外认证机构现场审核。类似于进驻中国的电子产品需要做3C认证一样,每个国家需要的认证不同。而一个证书的核发,也是提升产品国际竞争力和开拓市场的敲门砖。
 
总而言之,在外贸进出口中主要是坚持和数据沉淀,希望大家在国际贸易中坚持本心,积极进取,紧跟国家和时代的步伐,聊城鸿远也会为大家在进出口业务中保驾护航。我们的业务咨询电话:13863540101。
 
主持人:可见,外贸业务对于企业既是机遇也是挑战,只有把握国家发展方向,针对企业产品制定灵活的外贸方案,对外贸数据进行沉淀,相信企业肯定会开辟出新的市场领域,完成新旧动能转换。好的感谢侯总,感谢大家收听本期《民营企业服务之声》,我们下周三10:05-10:30《民营企业服务之声》节目将为大家介绍关于XXXX,也欢迎听众朋友拨打8968968进行咨询。
 
"The Voice of Private Enterprise Service" Foreign Trade Exports Help Enterprises Take Off
(Introduction) International trade refers to the trade of goods and services across national borders. It is generally composed of import trade and export trade. Therefore, it can also be called import and export trade, foreign trade, and international trade, together with domestic investment and consumption, become the Chinese economy. The troika of growth point. With the improvement and development of China's socialist market economy, China's foreign-related economic and trade activities are more active. Only by correctly implementing China's foreign trade guidelines and policies, and understanding and mastering international trade practices can we promote the transformation of new and old kinetic energy and help enterprises take off.
Moderator: Listening friends, everyone, welcome to listen to FM96.8 Liaocheng Comprehensive Broadcasting 968 help Wednesday 10:05-10:30 special program "Voice of Private Enterprise Service", today's program mainly talks with friends about foreign trade exports For related topics, in the live broadcast, listeners can call 888968 and 8896896 at any time for consultation. The guest who is invited to the program today is Hou Min, general manager of Liaocheng Hongyuan International Trade Service Co., Ltd., Hello Hou! Please introduce the following:
Hou: Dear friends and presenters, Liaocheng Hongyuan International Trade Service Co., Ltd. was established in 2004. The headquarters is located in Zhongke Innovation Park, Dongchangfu District, Liaocheng City. It is a market procurement trade, international freight forwarding, The modern and comprehensive foreign trade service enterprise integrating import and export consultation, domestic and international exhibition group exhibition, international certification, international trademark, cross-border e-commerce training, talent incubation, etc. is popular as a foreign trade “4S” shop. In 2018, the "foreign trade comprehensive service enterprise" jointly recognized by the Shandong Provincial Department of Commerce, the Shandong Provincial Department of Finance, the Shandong Provincial Taxation Bureau, the Shandong Provincial Port Office, and the Jinan Customs. Hongyuan International Trade is a foreign trade service organization stationed in Liaocheng SME Service Center, providing overall solutions for foreign trade for Liaocheng SMEs. Liaocheng Hongyuan adheres to the "customer first" corporate culture concept, relying on strong resource advantages, management advantages, talent advantages, technological advantages and network advantages, through the shaping of service brands and innovative operating models, the development of new services for foreign trade comprehensive services, benefiting the majority Import and export enterprises, unremitting struggle for the better development of foreign trade in Liaocheng area!
Moderator: Hou, please tell us what qualifications are needed to do foreign trade? What are the favorable conditions for doing foreign trade?
Hou: To do foreign trade, you must first obtain import and export qualifications, and file for filing in the Department of Commerce and Investment Promotion, customs, and electronic ports. You can handle it yourself or you can choose an agency.
Advantages of doing foreign trade:
First, in the face of the current domestic market saturation, all enterprises are in a critical period of transformation and upgrading. The international market has great potential. Many developing countries are investing in infrastructure construction. Now they are in the global stage of buying global sales. Many companies have launched international trade business.
Second, each exported product has a corresponding commodity code, and there are many codes corresponding to tax rebates, so that domestic products enter the international market at a non-tax cost, compete with foreign products under the same conditions, and enhance product competition. To expand exports and earn foreign exchange, this is the country leading enterprises to go out. If you want to check the product code of your product, you can contact us.
Moderator: How do you conduct international trade?
Hou: General trade is not as difficult as everyone thinks. Actually, it is a transaction that sells goods to foreign customers. For start-up companies, the pain point is that there is no customer, do not understand the market, and need the recognition of the first bucket of gold! So through years of experience in serving customers, I simply talked to you about the development of international trade.
The first is to establish an independent website and do Google promotion. Need an independent website compatible with English, Spanish, German, Portuguese, Russian and other languages ​​that meet the browsing habits of foreign customers and reflect their own characteristics.
The second is to take the initiative to attack customers. Use big data analysis to understand the foreign market conditions of products and the current export market of domestic products, and use active methods to develop foreign customers.
The third is exhibiting at home and abroad. In order to actively respond to the current changes in the international economic environment, new challenges and new opportunities brought about by the development of foreign trade, and guide enterprises to vigorously explore diversified international markets and further optimize the international market layout, the Shandong Provincial Department of Commerce has formulated a plan for overseas market development. Participate in the exhibition of products corresponding to the market. The Baizhan plan is divided into Class A, Class B and Class C. The government strongly supports enterprises to go out and develop, and subsidizes the exhibition for different types of exhibition governments. The subsidies for Class A exhibitions are 90%, and those for Class B exhibitions are 80%. More than 50% of the exhibition subsidies, with the help of the subsidy policy given by the government, vigorously expand overseas markets.
The fourth is to use the e-commerce platform to conduct foreign trade. E-commerce platform has B2B large-volume procurement, such as Alibaba, China manufacturing, and B2C small-scale procurement of cross-border e-commerce platform eBay, Amazon, etc., only through continuous platform data precipitation, B2C small-scale procurement platform Customers can also be trained as large customers.
The fifth is to use multimedia and self-media to promote. Foreign multimedia media from Facebook and Twitter are similar to our Chinese WeChat, Vibrato, and Fast.
Moderator: Hou, please tell us about the process of import and export business? What should be paid attention to by private enterprises in import and export of foreign trade?
Hou General: The general flow of import and export is: buyer inquiry, sign the contract after negotiation; collect foreign exchange, produce and stock up; contact freight forwarding, charter booking; arrange logistics, goods into warehouse; produce customs declaration materials, entrust customs declaration; After the ship, the foreign customers will be required to produce customs clearance documents for the destination port, issue VAT invoices, and apply for tax refund.
Foreign trade notes:
1. Booking:
 Booking time: usually booked one week before delivery
 Intercepting time: It is necessary to confirm the bill of lading information before this time, and pay attention to the early time of the US European countries.
 Interception time: Usually 2 days before the date of the ship, delivery to the station before this time.
  Cut-off time: generally 1-2 days before the date of the ship, usually the latest customs clearance time.
2. Commodity inspection: (whether the commodity inspection depends on the supervision conditions of the commodity inspection code customs)
   Time: Do a good job in the commodity inspection before the delivery of the commodity inspection + shipping period.
   Data: Greater than or equal to customs data.
3. Customs notice
Basic conditions for customs declaration: arrival report + warehouse receipt
Arrival report---is the information that the shipping company sends the cargo collection port after the goods are delivered to the station. Generally, this arrival report is available 1-2 days before the ship is opened.
Manifest---The freight forwarder is responsible for submitting manifest information, usually 3 days before the ship is opened.
Customs declaration, the weight and value tolerance is within 5%.
The name of the customs declaration, the unit of transaction, the VAT invoice are consistent, and the source of customs declaration remains the same as the location of the VAT invoicer.
Note on customs declaration: sign the contract with the customs customs area before the customs declaration, and initiate the customs declaration in advance.
Note on the annual report: All enterprises with import and export rights will report the customs annual report online before June 30 of each year, and it will be impossible to handle the import and export declaration business after the expiration.
Note on changes to company information: If the company name, address, legal person, etc. of the company's business license are changed, please complete the change of the foreign trade registration form and customs information within 30 working days from the date of the change.
4. Foreign exchange and tax refund considerations: The foreign exchange and customs declaration amount allowed is 5% error; the VAT invoice invoicing name, the transaction unit, the product specification, and the maintenance and customs declaration are consistent.
Moderator: What impact does Sino-US trade friction have on international trade?
Hou: The United States has a tradition of trade protectionism and economic nationalism. In January 2018, the Trump administration announced a four-year and three-year global safeguard for imported large washing machines and photovoltaic products, respectively. Trade tariffs reached 30% and 50% tariffs, and trade frictions officially kicked off. On March 22 of the same year, the Trump administration announced that it had “imposed 50 billion U.S. dollars on Chinese goods due to intellectual property infringement and implemented investment restrictions” and upgraded the trade war again. For the high tariffs imposed by the United States, Chinese exporters are “obsessed” from the US trade. On June 28, 2019, President Xi Jinping and Trump met at the G20 summit in Osaka, Japan. The Sino-US trade and economic cooperation has eased, but the crisis of foreign trade expansion cannot be ignored.
Moderator: How should foreign trade companies respond?
Hou: In the case of Sino-US trade relations, the export data of the countries along the Belt and Road are bright. A total of 65 countries along the Belt and Road, China manufacturing is just the need of many countries.
According to customs statistics, in the first quarter, China's foreign trade import and export along the “Belt and Road” countries reached 2 trillion yuan, a year-on-year increase of 7.8%, and the proportion increased by 1.1 percentage points. From the monthly data, the foreign trade data in March is also very bright. More than expected. In March, China's foreign trade import and export was 2.46 trillion yuan, an increase of 9.6%, which effectively boosted the overall growth rate of foreign trade in the first quarter. Among them, the export was 1.34 trillion yuan, a substantial increase of 21.3%. On April 12, the General Administration of Customs announced the data. In the first quarter of this year, the total value of China's foreign trade import and export was 7.01 trillion yuan, an increase of 3.7% over the same period last year. Among them, exports were 3.77 trillion yuan, up 6.7%, imports were 3.24 trillion yuan, up 0.3%, and the trade surplus expanded. Therefore, foreign trade enterprises should focus on the expansion of import and export business along the Belt and Road.
In order to promote China-Africa economic and trade cooperation, the country held the first China-Africa Economic and Trade Expo in Changsha, Hunan from June 27 to 29, 2019. This is the implementation of China-Africa cooperation industry promotion, facility connectivity, trade facilitation, green development, and capacity. The important measures of the "eight major actions" of construction, health and hygiene, humanities exchanges, peace and security have established a new platform for China-Africa economic and trade cooperation. During the Expo, a number of tangible economic and trade achievements were carried out, and 84 cooperation documents were signed, including intergovernmental cooperation agreements, investment agreements, business contracts, infrastructure, agriculture, manufacturing, aviation, tourism, etc., totaling 20.8 billion US dollars. .
Moderator: How is it convenient to transport goods in the country along the Belt and Road?
Hou: The opening of the China-European class of the country has brought new opportunities. Shandong Province has opened nine cities in Jinan, Qingdao, Zibo, Weifang, Weihai, Binzhou and Linqing. The “steel dragon” that competes on the Silk Road has narrowed the distance between Shandong and the countries and regions along the “Belt and Road”, and its business has been continuously expanded. Since the opening of the Central European train in Jinan, the import and export products have added another logistics channel, which is more and more convenient. "Jinan Customs has launched a series of reform measures in promoting the promotion of large-scale customs clearance along the "Belt and Road", promoting trade facilitation, and building a new highland for opening up.
The countries along the Belt and Road Initiative are the areas of deep development of foreign trade import and export enterprises. They must keep up with the pace of the national economy and expand their import and export volume.
Moderator: Hou Zong, the company has been serving foreign trade enterprises for fifteen years. What are the experience and skills for foreign trade export?
Hou: There are certain skills in talking with foreign customers. How do you highlight yourself in the same industry? To behave like no one, people have me. Highlight the product advantage, and use the original quantity to change into a qualitative change, which is commonly referred to as “sales service”.
    Foreign trade transactions include wire transfer, letter of credit, credit sales, etc. Many customers do not understand the letter of credit. If they feel trouble, they will change the way they cancel the transaction and even lose the order. However, in foreign countries, the customers who can open the letter of credit are quality customers. If the order amount is large, the letter of credit can be submitted by the agent, that is, the letter of credit is handed over to the agency for bill payment.
The certificate of origin, also known as the certificate of origin, is a tax-reduction policy for countries that have an agreement with China, and is one of the documents for customs clearance of foreign customers. It can usually be issued by the customs or issued by the CCPIT.
For our exporters, to establish an international brand awareness, the higher the brand awareness, the stronger the market competitiveness of its products.
Now more and more foreign customers need international certification, what is international certification? International certification is to provide a series of standard audits to the certification object to meet international standards and issue certificates, and even on-site audit by foreign certification bodies. Similar to the 3C certification for electronic products stationed in China, each country requires different certifications. The issuance of a certificate is also a stepping stone to enhance the international competitiveness of products and open up markets.
 
All in all, in the import and export of foreign trade, the main insistence and data precipitation, I hope that everyone in the international trade to adhere to the heart, aggressive and keep up with the pace of the country and the times, Liaocheng Hongyuan will also escort for everyone in the import and export business. Our business consulting telephone: 13863540101.
 
Moderator: It can be seen that the foreign trade business is both an opportunity and a challenge for enterprises. Only by grasping the direction of national development, formulating a flexible foreign trade plan for enterprise products, and precipitating foreign trade data, I believe that enterprises will definitely open up new market areas and complete new and old kinetic energy conversion. . Ok, thank you, Mr. Hou, thank you for listening to this issue of "The Voice of Private Enterprise Service". We will introduce XXXX on the 10:05-10:30 "Voice of Private Enterprise Service" next Wednesday, and also welcome listeners to call 8896686 Consultation.