In recent years, under the background of the deep integration of the Internet and economic globalization, major changes have taken place in the global trade format. The new economic form of “digital trade” represented by cross-border e-commerce has achieved rapid growth from scratch and from small to large. develop.
David Zhang, vice chairman and secretary-general of the China International Economic Exchange Center, recently stated that my country’s series of measures to support the development of cross-border e-commerce have greatly stimulated the vitality of the cross-border e-commerce market and played a stimulating role in the global cross-border e-commerce market. , Enabling countless small, medium and micro enterprises and practitioners to directly integrate into the global industrial chain supply chain and directly enter the global consumer market.
"Cross-border e-commerce is favored by consumers around the world with its unique advantages of low cost, high efficiency, and breakthroughs in time and space." The transaction scale continues to grow, and it has become a new driving force for foreign trade development, a new channel for transformation and upgrading, and a new starter for high-quality development.
Sang Baichuan, dean of the Institute of International Economics at the University of International Business and Economics, believes that with the help of Internet platforms, new trade models such as cross-border e-commerce have greatly satisfied the symmetry of information between supply and demand and have also improved the efficiency of bilateral trade. At the same time, due to my country's complete product system, it can provide products to other countries on a larger scale and more concentratedly, reduce import and export costs, and thereby meet the needs of consumers and investors. It can be said that a large number of high-quality and competitive prices are also the reason for the rapid development of my country's cross-border e-commerce.
When the new crown pneumonia epidemic last year had a profound impact on the global supply chain and traditional economic and trade activities, China’s cross-border e-commerce bucked the trend and achieved 1.69 trillion yuan in imports and exports throughout the year, a year-on-year increase of 31.1%, compared with five years ago The scale of China has increased by nearly 10 times, which strongly supports the growth of my country’s import and export trade. In July of this year, the General Office of the State Council issued the "Opinions on Accelerating the Development of New Forms and New Models of Foreign Trade", once again unleashing major policy benefits in the cross-border e-commerce field.
Improve the institutional framework
Since 2015, my country has set up 105 comprehensive cross-border e-commerce pilot zones in 5 batches, which basically cover the whole country. The scale of the “test plots” that cross-border e-commerce pilots has continued to expand, and the development pattern of land, sea, domestic and foreign linkages, and east-west mutual assistance to further improve.
"Through active exploration, the Ministry of Commerce and other departments have formed nearly 70 mature experiences and practices, and built a cross-border e-commerce system framework with the'six systems and two platforms' as the core." The customs declaration mode of "Complete Statistics" has improved the efficiency of customs clearance, and cross-border e-commerce tax preferential policies such as approved collection have greatly reduced the burden on enterprises. The scope of cross-border e-commerce B2B export supervision pilots and retail import pilots continued to expand. The list of cross-border e-commerce retail imports has been further optimized to better meet domestic consumer demand. In addition, a series of regulations on the return and exchange of goods for cross-border e-commerce import and export have been issued, making it more convenient for consumers to return and exchange goods.
According to Wei Hao, a professor at Beijing Normal University School of Economics and Business Administration and director of the Department of International Economics and Trade, the support policy for cross-border e-commerce should focus on the pain points and difficulties of cross-border e-commerce development, and put forward practical measures that meet the expectations of enterprises. , "It is necessary to solve the short-term problems that restrict development, but also to pay attention to the long-term development of infrastructure and the improvement of mechanisms."
In the short term, we must attach great importance to the construction of overseas warehouses, focus on strengthening the cultivation of entities, promoting digital development, strengthening standard construction, and improving the overseas warehouse network, and use multiple investment and financing methods to increase support for export credit insurance. Overseas warehouse construction. In addition, it is necessary to continuously improve the management policy of cross-border e-commerce import and export returns and exchanges to ease the operating pressure of enterprises, especially small and medium-sized enterprises.
From a long-term perspective, it is necessary to study and formulate cross-border e-commerce intellectual property protection policies, improve fiscal and taxation and other supporting policies, vigorously cultivate large-scale international logistics enterprises, explore the construction of overseas logistics smart platforms, build independent large-scale international e-commerce platforms, and strengthen infrastructure Construction, etc., so as to lay a solid foundation for the long-term development of cross-border e-commerce.
Responding to development risks
At present, my country's cross-border e-commerce has also encountered some bottlenecks in its overseas development. Due to the different laws, cultures, and business habits of different countries, cross-border e-commerce businesses will encounter various risks and challenges.
"This is a problem that must be faced in the development of the industry." Hong Yong said that some cross-border e-commerce merchants have been forced by cross-border e-commerce platforms because they violated platform rules because they suspected that they had violated the rules of the platform. shelf. In addition, affected by the rebound of the new crown pneumonia epidemic, international shipping prices have been rising steadily, and the profits of cross-border e-commerce companies have also been severely squeezed.
"These problems highlight the unstable, rapid, and long-term development of China’s cross-border e-commerce business. Business platforms, especially those with a large international market share, are supported by large platforms, lack of international logistics and transportation capabilities that are compatible with the rapid development of cross-border e-commerce, insufficient understanding of relevant rules in developed countries such as Europe and the United States, and the need to attach importance to the protection of intellectual property rights Improved, lack of awareness and ability to deal with international risks.
Wei Hao said that the construction of a comprehensive online service platform for cross-border e-commerce should be accelerated to reduce the burden on enterprises and improve efficiency; attention should be paid to regulatory issues such as risk prevention and control, industry development should be regulated, and the industry's ability to respond to risks should be strengthened; cross-border e-commerce should be steadily promoted The construction of a comprehensive pilot zone for e-commerce provides a leading role for the future development of cross-border e-commerce, and actively replicates and promotes the mature experience and practices of the comprehensive pilot zone for cross-border e-commerce to the whole country.
Speaking of the future development of cross-border e-commerce, Hong Yong believes that we should focus on issues such as overseas warehouse functions, intellectual property protection, and the establishment of international rules for cross-border e-commerce. Currently, most overseas warehouses do not have functions such as providing customs clearance services, supply chain financial services, after-sales services, and personalized services. At the same time, some products of cross-border e-commerce sellers going abroad involve intellectual property rights infringement, which also affects the overall image of Chinese sellers to a certain extent. Due to the different development priorities and interest demands of cross-border e-commerce in various countries, there has not yet been a unified international rule for cross-border e-commerce. my country should actively participate in cross-border e-commerce international exchanges and rule exploration, and launch a cross-border e-commerce "China Plan" in a multi-bilateral cooperation mechanism.