Foreign trade training meeting of Liaocheng Bureau of Commerce and investment promotion
In order to promote the development of foreign trade enterprises in Liaocheng, the "foreign trade training meeting of Liaocheng Bureau of Commerce and investment promotion" was held in the Eighth Conference Room of GuangYue hotel in Liaocheng on November 18, 2019. The training meeting was hosted by Liaocheng Bureau of Commerce and promotion and hosted by Liaocheng Hongyuan International Trade Service Co., Ltd,
Several senior experts were specially invited to conduct special training on brand value chain construction, annual planning of foreign trade enterprises, improvement of marketing environment and international factoring business.
First of all, Mr. Yang Jun, chief of Foreign Trade Department of Liaocheng Bureau of Commerce and investment promotion delivered a speech. Section chief Yang summarized the development of foreign trade in Liaocheng this year, interpreted the supporting policies of Liaocheng Bureau of Commerce and investment promotion for foreign trade enterprises, and pointed out the direction for further development of enterprises.
Mr. David (2011 top ten consultants in China, deputy director of Jinan listing expert committee, chief consultant of blue alligator China's embedded marketing consulting agency), explained the brand from different perspectives? Why do enterprises make brands? What kind of value can brand bring to enterprises? And it focuses on the factors that affect the implementation of brand value chain strategy.
Mr. Sun Hu (senior human resource manager, senior consultant, trainer, senior career planning instructor, who has been engaged in strategic management of human resources for 17 years, has successively held HRD and executive vice president positions in large-scale logistics, medical equipment, packaging and printing enterprises): explained how foreign trade enterprises do a good job in annual human resource planning, interpreted the 4411 strategy in detail, and pointed out that only enterprises do a good job Only with the annual planning can we develop steadily.
Mr. Li Min (Senior cross-border e-commerce network marketing expert, director of China's cross-border export product belt business department, special expert lecturer of Shandong cross border E-Commerce Association): from yandex, Google promotion, global search and other intelligent marketing systems, we can understand that if popular Chinese goods and services enter the "blue ocean market" of Russia China cross-border e-commerce.
Mr. min Xiangbin: explained the advantages of international factoring for export enterprises and the admission assurance process. International factoring can make up for the lack of credit line in the bank, improve the capital turnover rate, improve the quality of financial statements, transfer the risk of accounts receivable, connect with the domestic and foreign financial markets, and achieve the goal of international and domestic two-way linkage so as to achieve financial internationalization and capital globalization.
Hou min (general manager of Liaocheng Hongyuan International Trade Service Co., Ltd.): summarizing the meeting, he said that on the way of foreign trade development, Hongyuan will spare no effort to serve the enterprises and make due contributions to the economy of Liaocheng hinterland.